Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons; upholding our commitment to use only natural ingredients and sustainable packaging. Today, our roots are firmly planted in our beginnings as a family-owned research laboratory guided by the same desire for quality products with an authentic approach and timeless appeal.
“BY CREATING BEAUTY SUSTAINABLY, WE ENCOURAGE PEOPLE TO TAKE CARE OF THEMSELVES, OF THE ENVIRONMENT IN WHICH THEY LIVE & WORK, OF THE THINGS THEY LOVE.”
Quality to us means having the freedom to create the best products with attention and respect for our environment, using high grade, natural ingredients, and applying scientific rigor to every product to guarantee our customers’ safety. Quality is also intended by all of us, by our partners and consumers as quality of life.
BAXTER OF CALIFORNIA
In 1965 Baxter Finley created the first line of grooming products developed specifically for men. Almost 50 years later, Baxter of California maintains their solid reputation for producing premium products specifically formulated to meet mens hair and skincare needs. Their approach is combining simple, intelligent ingredients found in nature like clay, beeswax, fennel, sage, and lemon. The result is a superior finish of style and low-maintenance ease.
LAYRITE DELUXE POMADE
Developed to replace the old-school wax pomades that never wash out of your hair, water-based Layrite Deluxe pomade holds like a wax, but washes out like a gel. It has a high shine to give you that polished look and never dries. Whether you have thick curls or fine straight hair, Layrite works to hold your style – Pompadours, High Top Fades, and anything in between.