DEIRDRE, owner

Deirdre received her cosmetology license in 2000, and spent seven years in the New York City fashion industry. This consisted of hair styling for runway, advertising campaigns, fashion catalog, magazine editorial, and television.

In 2005 she joined Guido Palau’s fashion week team and worked with him for six seasons; hair styling for New York’s top runway shows including Marc Jacobs, DKNY, Calvin Klein, and Ralph Lauren. This experience was vital in learning all aspects of styling; wigs, extensions, up-do’s, speed, and product knowledge. Wanting to get back into salon work, she moved to Los Angeles in 2008 and started an apprenticeship at Vidal Sassoon, learning precision cutting techniques. After Sassoon, she worked as a stylist at a trendy Barbershop in West Hollywood, where she mastered her barbering skills and men’s styles- fades, clipper cuts, and pompadours. She moved back to Brooklyn in 2012 to open Badlands.


Addison found us when she moved to Brooklyn from Oklahoma City two years ago. She was already a very accomplished stylist having trained in Sassoon's precision cutting techniques and had years of master styling under her belt. Within a year at Badlands she worked her way up to salon manager and lead staff educator. Her warmth, innate talent, and obsession with perfection is what makes her her clients love her and hairstyling above par. Specializing in modern barber cuts and bobs, she brings a combination of ease and structure that makes you wonder how she does it. her European influences and straight lines show up in her work so often you'd think she was Mondrian incarnate. Catch her riding her bike around town or watching RuPaul's Drag Race with her cat, Tortilla!

rachael, STYLIST

Born in space👽 but raised in the swamps🐊, Rachael and her poodle, RuPaul 🐩, have lived in Brooklyn for 3 years. She will make your wildest fantasy colors come true with her clown-coloring expertise. Don't pass her up for cuts though. Short coifs and mullets are her specialty. Clients come for her skills but stay for the good times. Let your hair live its best life with Rachael!



Jenn is a hairstylist and artist currently living and working in NYC. She trained in cutting and color with Rusk and Toni&Guy; as well as traveling as a platform stylist and doing editorial work. Jenn most enjoys working on short edgy cuts, andro and queer-styles, and beautiful fantasy color. Drawing upon her fine art skills and  years of styling experience, Jenn fuses creativity with technique- utilizing her understanding of color and the geometry of the headshape to best compliment her clients lifestyle and hair texture.

sydney, STYLIST

A lover of the arts, Sydney was born and raised in Southern California. A musical theater actor by trade and a hairstylist by passion, she finally ended up in Brooklyn at Badlands. After 2 years of hard work she graduated from our master education program and is now “cutting it up” as they say. Attention to detail and meticulousness is what Sydney is best at, which makes her excel at precision cutting and creating vibrant fantasy colors for her clients.



Aimee began her hair journey in the majestic Pacific Northwest. She has always considered herself to be an artist, and these days hair is her canvas of choice. She loves challenging color work including balayage, fantasy color, highlights, ombre, and anything else that involves "painting" hairs. Previously working in a barbershop in Oregon, she spent years perfecting her fades, short cuts, clipper work, and pixie cuts. Aimee is a perfectionist who radiates a calming, mellow, west coast vibe; you will leave relaxed and looking your best!



Reina is a cutting specialist who works with the natural texture of each person’s hair to achieve beautiful and effortless styles. Starting her career by completing the rigorous training of Vidal Sassoon in San Francisco, she went on to  to work at some of San Francisco's best and most creative salons. 

She has been in Brooklyn since 2007 and because of her master level experience and years in the business, she maintains a strong following of loyal customers. 

LEAH, Junior Stylist

  EMMA , Receptionist

EMMA, Receptionist

  RICHIE , Receptionist

RICHIE, Receptionist

ANDIE, Assistant


portraits by Zoe Camina